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Thursday, August 28 2008
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Why Sponsor
This section is designed to provide new and potential sponsors with basic background information on auto racing sponsorship.  It is naturally, general in nature and attempts to cover the areas a potential sponsor should consider before embarking on a marketing program in motorsport.
The Benefits of Sponsorship
What to Sponsor
How to Sponsor
Considerations
Setting Objectives
Analyzing Results
Misconceptions
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